Role: Senior Marketing Designer
Tools: Adobe Photoshop · Illustrator · Figma
Deliverables: Multi-size digital display ad set (Google Display, LinkedIn, web banners)
Tools: Adobe Photoshop · Illustrator · Figma
Deliverables: Multi-size digital display ad set (Google Display, LinkedIn, web banners)
The Concept
This campaign promoted GPSTab Dash Cameras, a key product in UTech Global’s fleet-management lineup. The idea was simple: make the message clear and direct.
The headline “Need to prove your driver’s innocence?” spoke directly to fleet owners and drivers. Visuals focused on trust, protection, and real-time accountability.
The Objective
Boost product sign-ups, increase demo requests, and create a consistent ad design system across formats.
The Approach
I built a series of clean, high-contrast ads featuring strong typography, the GPSTab green palette, and clear CTAs. Each version was optimized for fast-scrolling feeds and strong readability.
The Results
27% increase in click-through rate
14% decrease in bounce rate
